No specific ask means no action

I always feel sad when I see an ad that gets me energized and excited to support a cause, only to be left not knowing what I can do to support that cause. I get worked up, I get jazzed, I’m ready to do something but I have no place to channel or direct that energy in a productive way. Which means, in the end, I will likely forget about the cause and go about my normal course of activities.

And it’s not because those causes didn’t include a call-to-action in their ads. It’s because they didn’t include a specific call-to-action or “ask”.

Many of these ads tell me to do something like: SAVE THE OCEANS! REDUCE YOUR CARBON FOOTPRINT! START WITH ONE THING! (that drives me to a website that features a list of 1,000 one-things I could do)

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