Communication is very much like marketing, where how you say something depends entirely on who you are talking to. For example, this blog is for casual readers with various types of education and background. I prefer to write content here in a very causal and conversational tone. I'm okay starting a sentence with a conjugation and ending one with a preposition. Grammar rules be damned. That is a conscious style choice that I think works best for my targeted audience.
Do you have something to say about science communication and looking for a good forum? We got your back, we accept submissions. Email us your inquiry and we'll discuss the details.
A Science Blog Editor