 You’re standing at the lectern, ready to deliver the opening lines of your talk. What do you say first?
If this is a conference talk, chances are you start by thanking the organizers for inviting you to speak, then the audience…or if it’s a seminar, you might start with how happy you are to be there…blah blah blah. BORING!
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 I recently gave a presentation on how to talk science to normal people. After I finished there was the usual question and answer. One of the audience asked me a fairly simple question, which I sadly fumbled. "How do you explain scientific consensus to someone who doesn't agree?" I don't remember the rambling answer I gave at the time, but the question has been stuck with me ever since. I finally came up with what I think is a pretty decent answer and it involves cake.
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