In today’s world, it feels that scientific facts are increasingly under attack. As scientists, it’s tempting to reply by quoting impressive figures and statistics, brandishing our graphs, trying to win the argument.
But winning the argument isn’t the same as winning the person.
In a piece for Naturejobs by Dr. Eileen Parkes of Queen's University Belfast, she argues that winning hearts is key to good scientific communication. By pouring our energy into understanding the hopes, fears and dreams of others, we can connect on a personal level, leading to a real change of hearts and minds.
Read the whole piece here.
Dr. Eileen Parkes
Clinical postdoctoral fellow, Medical Oncology
Queen's University Belfast
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