Training & Courses

Training Opportunities

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HOW TO BE A SCIENTIST ON TELEVISION

4-week Course, Starting October 6, 2021 with classes held on Wednesdays at 4pm PT. Cost $149.99. Registration opening soon.

Course Description
For scientists, the opportunity to appear on television can be both exciting and intimidating. The on-camera world is governed by its own set of rules and in this four-week course, molecular biologist and comedian Dr. Adam Ruben will share lessons from his years of presenting science on television. Lights...camera...science!

Instructor
Adam Ruben is a writer, comedian, and molecular biologist. He has appeared on the Science Channel, the Food Network, the Travel Channel, the Weather Channel, Discovery International, and Netflix. Adam currently hosts "What on Earth?" and "Ancient Unexplained Files" on the Science Channel and is a writer for "Elinor Wonders Why" on PBS Kids.

PODCASTING FOR SCIENCE COMMUNICATION

4-week Course, Starting September 2021 with classes held on Mondays at 4pm PT. Cost is $124.99. Registration opening soon.

Course Description
Podcasting brings people together, intimately, through audio. Words spoken from trusted lips vibrate in listeners’ ears with the potential to influence hearts and minds. In this course, with veteran podcaster, Dr. Kiki Sanford, you will explore not just the basics of how to start a podcast, but work specifically on the concept of using podcasts for science communication. As a group, you will discuss various approaches to podcast production, investigate best-practices for reaching various audiences, and identify & critique science podcasts based on this information. You will practice implementing the ideas we cover by developing your own science podcast pilot episode and production plan. If you have been considering podcasting for science communication purposes, this course will set you on the path to make your ideas into a podcast reality.

Instructor
This course will be run by Kirsten Sanford, Ph.D. Dr. "Kiki" is creator, producer, and host of the popular and irreverent weekly "TWIS" ("This Week in Science") podcast and radio show, and host of the "Stem Cell Podcast." She is owner of Broader Impacts Productions and VP of Public Relations for Science Talk.

DECONSTRUCTING PRESENTATIONS: CREATING SLIDES THAT STICK

5-week Course, Starting August 19, 2021 with classes held on Thursdays at 3:30pm PT. Cost is $149.99.

Course Description
How often have you had to sit through presentations that left you making a to-do list in your head?

If you do not pay attention to the presentation, you will not retain the information. What would have made those presentations—what would make your presentations—memorable, influential, and successful? In Deconstructing Presentations, we will review how the brain processes visuals, stories, data, and information, and then we’ll apply that knowledge to a step-by-step process for you to use in order to make a more memorable and engaging presentation. We will cover how to apply the principles discussed in PowerPoint, Keynote, or Google Slides, and we will review how virtual presentations should be designed differently than in-person presentations. With your new skills, you will leave with the tools needed to ensure your next virtual or in-person presentation engages your audience, persuades them, and is memorable.

Come to this workshop and leave with the tools to never fall into the same pitfalls most presenters do, ever again!

Instructor
Danielle Hennis is the founder of Make It Memorable, a presentation consulting company that specializes in telling visual stories. She uses her background in psychology and graphic design to create award-winning slides and takes client’s complex ideas and turns them into visuals that help the audience gain a deeper understanding of the topic.

FINDING AND SELLING SCIENCE STORIES

6-week Course, Starting August 24, 2021 with classes held on Tuesdays at 4pm PT. Cost is $94.99.

Course Description
What's newsworthy science? How do I find story ideas? Will anyone pay me? Learn the ins and outs of science journalism from a scientist-turned-writer. We'll focus on finding headline-worthy research, crafting pitches to editors, and the finances of freelance science journalism. You'll hone your own pitch about a recently published study.

Instructor
Katherine Kornei is a freelance science writer based in Portland, Oregon. She regularly writes for Science, Eos, and The New York Times. Katherine has reported stories from the United States and Asia, and she has received science journalism fellowships from the Woods Hole Oceanographic Institution and the European Geosciences Union. Katherine holds a B.S. in astrophysics from Yale University and an M.S. and Ph.D. in astronomy from the University of California, Los Angeles.

GET FOUND IN GOOGLE

8 go-at-your-own-pace lessons + live office hours monthly. Cost $124.99.

Course Description
You’ve got your article, blog, or website ready to post. But will anyone see it after you publish? This course will teach you how to use search engine data to expand the reach of your online science communication. You’ll learn basic search engine optimization skills (keyword research, on-page keyword use, and hyperlinking). With these skills, you will be able to find out what language the public uses when searching on science questions and how to use that language in your writing to signal to search engine algorithms to return your article when the public does these searches. We will also cover how to link to other websites in your online writing to make sure good science is at the top of those search results, how and why to build links to your articles and websites, and why these skills are so important to science communication.

Instructor
This course is run by Dr. Effie Greathouse. Dr. Greathouse holds a B.S. in wildlife, fish, and conservation biology from the University of California, Davis and a Ph.D. in ecology from the University of Georgia. She is currently the director of Digital Resources for Community and Science

ADVICE FOR TALKING SCIENCE TO ANYONE

1-hr Interactive Lecture - Available upon request.

Lecture Description
Learning about effective communication is easy. Actually following through and communicating effectively...well, not so much. Scientists are brilliant and attentive people but they seem to stumble on the simple nuances of how most people talk day-to-day. But bringing science to the masses doesn't need to be discouraging or devolve to "dumbing down your research." It's about being wise. Being selective. It's about putting yourself in their shoes. Be clear, concise, and a bit irreverent. Now sit back and enjoy, here's some simple advice for talking science to anyone. Join us for the chance to turn your research into something someone else will find interesting. Come learn how effective communication can make your study stand out and raise your profile within the scientific community.

Instructor
Steven Sobieszczyk is a scientist, storyteller, and dad. Besides his research, Sobie’s passion is to help others communicate better, regardless of their background or interests. Due to his insatiable curiosity he has developed a broad expertise, including being a teacher, spokesperson, author, web developer, videographer, and artist. He is also a co-founder and Vice President of Content at ScienceTalk.org.