Training & Courses

Training Opportunities

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GET FOUND IN GOOGLE

8-week Course, 1-hr/wk starting September 30. Cost $149.99.

Course Description
You’ve got your article, blog, or website ready to post. But will anyone see it after you publish? This course will teach you how to use search engine data to expand the reach of your online science communication. You’ll learn basic search engine optimization skills (keyword research, on-page keyword use, and hyperlinking). With these skills, you will be able to find out what language the public uses when searching on science questions and how to use that language in your writing to signal to search engine algorithms to return your article when the public does these searches. We will also cover how to link to other websites in your online writing to make sure good science is at the top of those search results, how and why to build links to your articles and websites, and why these skills are so important to science communication.

Instructor
This course will be run by Dr. Effie Greathouse. Dr. Greathouse holds a B.S. in wildlife, fish, and conservation biology from the University of California, Davis and a Ph.D. in ecology from the University of Georgia. She is currently the director of Digital Resources for Community and Science

PODCASTING FOR SCIENCE COMMUNICATION

4-week Course, Starting July 20, 2020 with classes held on Mondays at 4pm PT. Cost is $124.99.

Course Description
Podcasting brings people together, intimately, through audio. Words spoken from trusted lips vibrate in listeners’ ears with the potential to influence hearts and minds. In this course, with veteran podcaster, Dr. Kiki Sanford, you will explore not just the basics of how to start a podcast, but work specifically on the concept of using podcasts for science communication. As a group, you will discuss various approaches to podcast production, investigate best-practices for reaching various audiences, and identify & critique science podcasts based on this information. You will practice implementing the ideas we cover by developing your own science podcast pilot episode and production plan. If you have been considering podcasting for science communication purposes, this course will set you on the path to make your ideas into a podcast reality.

Instructor
This course will be run by Kirsten Sanford, Ph.D. Dr. "Kiki" is creator, producer, and host of the popular and irreverent weekly "TWIS" ("This Week in Science") podcast and radio show, and host of the "Stem Cell Podcast." She is owner of Broader Impacts Productions and VP of Public Relations for Science Talk.

FINDING AND SELLING SCIENCE STORIES

6-week Course, Starting July 28, 2020 with classes held on Tuesdays at 4pm PT. Cost is $94.99.

Course Description
What's newsworthy science? How do I find story ideas? Will anyone pay me? Learn the ins and outs of science journalism from a scientist-turned-writer. We'll focus on finding headline-worthy research, crafting pitches to editors, and the finances of freelance science journalism. You'll hone your own pitch about a recently published study.

Instructor
Katherine Kornei is a freelance science writer based in Portland, Oregon. She regularly writes for Science, Eos, and The New York Times. Katherine has reported stories from the United States and Asia, and she has received science journalism fellowships from the Woods Hole Oceanographic Institution and the European Geosciences Union. Katherine holds a B.S. in astrophysics from Yale University and an M.S. and Ph.D. in astronomy from the University of California, Los Angeles.

MEDIA TRAINING FOR SCIENTISTS

4-hr Short Course - Available upon request. Cost is $150.

Course Description
The media training workshop is a hands on class where participants will get to experience a bit of the anxiety it feels to be on TV. For this class, the focus is on how to prepare for a media interview and then successfully execute it. The key parts of this course will address:

Why effective communication matters
How to craft a clear message
Mock interviews

Join us for the chance to turn your research into something someone else will find interesting. Learn how to speak clearly.

Instructor
Steven Sobieszczyk is a scientist, storyteller, and dad. Besides his research, Sobie’s passion is to help others communicate better, regardless of their background or interests. Due to his insatiable curiosity he has developed a broad expertise, including being a teacher, spokesperson, author, web developer, videographer, and artist. He is also a co-founder and Vice President of Content at ScienceTalk.org.

ADVICE FOR TALKING SCIENCE TO NORMAL PEOPLE

1-hr Lecture - Available upon request.

Lecture Description
Learning about effective communication is easy. Actually following through and communicating effectively...well, not so much. Scientists are brilliant and attentive people but they seem to stumble on the simple nuances of how most people talk day-to-day. But bringing science to the masses doesn't need to be discouraging or devolve to "dumbing down your research." It's about being wise. Being selective. It's about putting yourself in their shoes. Be clear, concise, and a bit irreverent. Now sit back and enjoy, here's some simple advice for talking science to normal people. The key parts of this course will address:

Considerations for all communication products
Adjust talk for the right audience
What goes into a presentation
Watch your language (i.e., no jargon)
The data doesn't "show" anything, lead them to the conclusions
Leave audience wanting more

Join us for the chance to turn your research into something someone else will find interesting. Come learn how effective communication can make your study stand out and raise your profile within the scientific community.