- "Cultural Awareness in Science Communication" (Vanessa Castillo & Alexander Toftness) - Tiffany Suite 301
For this workshop, participants will learn how culture is often overlooked as scientists conduct and share their research. It's important to remember the human when conducting science. When communicating science, it is important to be aware of the generalizability limitations of using solely WEIRD (White, educated, industrialized, rich, democratic) approaches. Instructors will share examples of culturally-bound phenomena, including those from psychology and neuroscience. Participants will learn steps for how to keep culture in mind while conducting research and how to avoid mistakes while writing about diversity and culture. This workshop focuses on research involving humans.
- "Visual Design for Science Communicators" (Lisa Wald, U.S. Geological Survey) - Crystal Ballroom West
In this workshop we’ll start out by learning the basic design principles, including basic typography, that are the foundation of all visual design. We’ll look at some good and bad, and before-and-after designs of some real-world products such as posters for science research, flyers for science talks, webpages for science topics, power-point presentations, maps, and data visualizations. Then we’ll take these ideas and work individually and in groups on some hands-on projects to put these principles into practice, followed by feedback and discussions on the results. The instructor will provide a resource list for references and gaining knowledge about visual design and its role in communicating science. The principles and skills you will learn will improve your communication products and their potential to communicate science in an understandable way. And it will help you create products for science communication events that will grab the attention of your intended audience.
- "Five Ways to Bridge Communication Gaps" (Roger Aines & Amy Aines, Championing Science) - Crystal Ballroom East
In this interactive workshop participants will learn how to overcome some of the biggest barriers to effective communication. Instructors will how to extract the essence, select language and keep listeners engaged. Participants will practice applying these concepts to refine the way they talk about their scientific research or science topics of interest. Come prepared to work on a scientific concept or topic of your choice and you’ll leave this workshop with a clearer and more compelling explanation that any non-expert can understand.
- "Effective Science Communication with Policymakers" (Kathy Shield & Nicholas Karavolias) - Emerald Ballroom
This workshop is designed for those passionate about science-based decision making in policy. Participants in this workshop will learn about effective policy pitches; engaging with policymakers on technically complex issues; contributing to legislation; and one-pagers and why they matter.
- "Empathy: A Compassionate Scientist’s Tool" (Reyhaneh Maktoufi) - Tiffany Suite 301
In this workshop attendees will discuss empathetic communication skills, practice those skills, and see examples of successful communication from professional science communication researchers and practitioners. Participants will work on the 5 main steps needed for a more empathetic communication: listening, observing, relating, replacing, and reaching out. For each step participants will discuss the concept, think of examples, and learn by doing! Participants will also discuss how to apply these skills especially when talking about controversial science topics, such as climate change or flat earth. These topics are complemented by the work of researchers and communicators including Dr. Dominique Brossard and Dr. Asheley Landrum, Dr. Mónica Feliú-Mójer, Dr. Nalini Nadkarni, and Dr. Katharine Hayhoe.
- "Building a Brand on Social Media" (Susanna Harris) - Crystal Ballroom West
When used effectively, social media platforms allow us to reach thousands of people around the world. Although intimidating, building a brand and a community can be done by following a few fairly straightforward guided steps. Whether as an individual or representing a company, building a brand as a science communicator will help increase viewership of your work and help grow an interactive and engaged audience. While most people *can* access and use social media, many don't know how to do so effectively. This workshop will help communicators of all levels, ages, and backgrounds to make their voice heard and improve their skills in online communication.
- "Media Engagement as Scientists and Journalists" (Kristen Lewis) - Crystal Ballroom East
This session provides an inside look at science journalism. Participants will get hands-on practice delivering messages as both a scientist and journalist and hear from science journalists and AAAS Mass Media Fellowship alumni.
- "Technically Speaking" (Tia Over) - Emerald Ballroom
Delivering an engaging and memorable presentation is hard, especially technical ones. We'll cover 5 tips: getting your audience to join you, choosing the right content, the power of “remove to improve” and nonverbals, and sharing an action plan.