- "Cultural Awareness in Science Communication" (Vanessa Castillo & Alexander Toftness) - Tiffany Suite 301
For this workshop, participants will learn how culture is often overlooked as scientists conduct and share their research. It's important to remember the human when conducting science. When communicating science, it is important to be aware of the generalizability limitations of using solely WEIRD (White, educated, industrialized, rich, democratic) approaches. Instructors will share examples of culturally-bound phenomena, including those from psychology and neuroscience. Participants will learn steps for how to keep culture in mind while conducting research and how to avoid mistakes while writing about diversity and culture. This workshop focuses on research involving humans.
- "Visual Design for Science Communicators" (Lisa Wald, U.S. Geological Survey and Earth & Air Design) - Crystal Ballroom West
In this workshop, participants will learn the basic design principles that are the foundation of all visual design, including the elements of typography, layout, and color. Participants will be able to critique good and bad designs from real-world products, including conference posters, flyers for science talks, research websites, presentations, maps, and data visualizations. During the workshop, participants will take core design principles and put them into practice. Instructors will provide feedback and discuss the results. Additional information will be available, such as a resource list for references about visual design and its role in better communicating science. This workshop will help participants improve their communication products and their potential to communicate science in an understandable way, all while creating products that will grab the attention of your intended audience.
- "Five Ways to Bridge Communication Gaps" (Roger Aines & Amy Aines, Championing Science) - Crystal Ballroom East
In this interactive workshop participants will learn how to overcome some of the biggest barriers that challenge effective communication everyday. Instructors will explain ways to extract the essence, select language, and keep listeners engaged. Participants will be able to practice applying these concepts to refine the way they talk about their scientific research. Come prepared to work on a scientific concept or topic of your choice and you’ll leave this workshop with a clearer and more compelling explanation that any non-expert can understand.
- "Effective Science Communication with Policymakers" (Kathy Shield & Nicholas Karavolias) - Emerald Ballroom
The best way to make a difference is to become involved. This workshop is designed for those passionate about science-based decision making in policy. We hope to empower all individuals with the skills they need to work with legislators on a range of issues. From picking up the phone and calling a local assembly member to visiting Washington D.C. you’ll feel more prepared to engage in these conversations.
- "Empathy: A Compassionate Scientist’s Tool" (Reyhaneh Maktoufi) - Tiffany Suite 301
In this workshop attendees will discuss empathetic communication skills, practice those skills, and see examples of successful communication from professional science communication researchers and practitioners. Participants will work on the 5 main steps needed for a more empathetic communication: listening, observing, relating, replacing, and reaching out. For each step participants will discuss the concept, think of examples, and learn by doing! Participants will also discuss how to apply these skills especially when talking about controversial science topics, such as climate change or flat earth. These topics are complemented by the work of researchers and communicators including Dr. Dominique Brossard and Dr. Asheley Landrum, Dr. Mónica Feliú-Mójer, Dr. Nalini Nadkarni, and Dr. Katharine Hayhoe.
- "Building a Brand on Social Media" (Susanna Harris) - Crystal Ballroom West
When used effectively, social media platforms allow us to reach thousands of people around the world. Although intimidating, building a brand and a community can be done by following a few fairly straightforward guided steps. Whether as an individual or representing a company, building a brand as a science communicator will help increase viewership of your work and help grow an interactive and engaged audience. While most people *can* access and use social media, many don't know how to do so effectively. This workshop will help communicators of all levels, ages, and backgrounds to make their voice heard and improve their skills in online communication.
- "Media Engagement as Scientists and Journalists" (Kristen Lewis) - Crystal Ballroom East
As much as we may prefer share our science ourselves, there are those out there who can help. This workshop is geared towards scientists who would like to gain the tools and confidence to better engage with the media. This workshop is also valuable to scientists who are interested in science journalism and science writing.
- "Technically Speaking" (Tia Over) - Emerald Ballroom
Building bridges from scientists to society can take all forms. With the workshop we hope to provide early and mid-career scientists, technologists, and engineers with the ability to present complex content to key stakeholders and policymakers (i.e., politicians, business partners, and investors) in a clear and concise way.