- "Cultural Awareness in Science Communication" (Vaness Castillo & Alexander Toftness) - Tiffany Suite 301
The way we speak about something truly matters. This workshop is for those who wish to communicate science in a manner that avoids over-generalization of results, a technique especially useful for communicating any research involving humans as participants. We encourage the attendance of those seeking to broaden their perspectives by gaining awareness of cultural nuance in research.
- "Visual Design for Science Communicators" (Lisa Wald) - Crystal Ballroom West
There is truth to the fact that how something looks can make a difference. The principles and skills presented in this workshop are targeted at anyone who creates science communication products, whether experienced science communicators/writers with little graphic design experience, new science communicators, or scientists who communicate with the public and/or media.
- "Five Ways to Bridge Communication Gaps" (Roger Aines & Amy Aines) - Crystal Ballroom East
Successfully bridging the gap in communication between scientists and others can sometimes seem like a monumental task. This workshop will provide students, career scientists, and science communicators insights for clearly explaining science and technology concepts. Although anyone can benefit from these strategies, the ideal participant would be someone who's research requires non-expert audiences understand and support their scientific work. Participants will get a chance to apply the workshop concepts to their area of focus during the session.
- "Effective Science Communication with Policymakers" (Kathy Shield & Nicholas Karavolias) - Emerald Ballroom
The best way to make a difference is to become involved. This workshop is designed for those passionate about science-based decision making in policy. We hope to empower all individuals with the skills they need to work with legislators on a range of issues. From picking up the phone and calling a local assembly member to visiting Washington D.C. you’ll feel more prepared to engage in these conversations.
- "Empathy: A Compassionate Scientist’s Tool" (Reyhaneh Maktoufi) - Tiffany Suite 301
Similar to the cultural awareness workshop from Thursday, this workshop is aimed at helping scientists build bridges to the community-at-large by providing useful tools and techniques to cultivate empathy and compassion between the science communicator and their audience.
- "Building a Brand on Social Media" (Susanna Harris) - Crystal Ballroom West
We live in an increasingly social world. This workshop is designed for any level of scientist or communicator looking to branch into using social media for outreach. This will be most useful to those who have little (or no) experience in building a professional social media presence, but can also be helpful to anyone looking to improve engagement or shift direction of their online brand.
- "Media Engagement as Scientists and Journalists" (Kristen Lewis) - Crystal Ballroom East
As much as we may prefer share our science ourselves, there are those out there who can help. This workshop is geared towards scientists who would like to gain the tools and confidence to better engage with the media. This workshop is also valuable to scientists who are interested in science journalism and science writing.
- "Technically Speaking" (Tia Over) - Emerald Ballroom
Building bridges from scientists to society can take all forms. With the workshop we hope to provide early and mid-career scientists, technologists, and engineers with the ability to present complex content to key stakeholders and policymakers (i.e., politicians, business partners, and investors) in a clear and concise way.